Lockdown has drastically increased the amount of time we are spending on our devices consuming content and it’s said that an average Indian consumes almost 8-9 gb of data every month, majorly contributed by video content. Short video content or snackible content, as it is also called, has become the need of the hour among this entire clutter of content being generated, because it’s easier to consume and has a better engagement rate.
Following are 5 Tactics To Use While Making A Short Video:
1. Create content optimized for mobile
With 75% of internet traffic coming from mobile, it is absolutely important to create content that is optimized for a mobile screen. This would mean creating content in vertical or 9:16 format which will basically take up the entire screen space of the viewer ensuring a 100% share of voice (SOV). Most video streaming and sharing apps today support vertical format, so embrace it and give your audience the best viewing experience.
2. Ensure your main message is within the first 3 seconds
The attention span of digital consumers has only reduced with time, with short video consumers often being left with just a couple of seconds to make a decision whether they want to continue watching a piece of content or not. The completion rate of video content has also drastically reduced, which means that it’s important to have the most relevant information being communicated within the first 3 seconds itself, so irrespective of whether someone sees the entire video, atleast the important points are communicated.
3. Pick a thumbnail that will entice someone to click
Your video’s thumbnail is literally a make or break because it’s via the thumbnail that the viewer will decide whether he or she wants to take the action of clicking on the video to view it. Usually having a clean, simple image with an attractive click-baity title is good to entice an action. However, it’s important to test out different thumbnail formats to find what works best for your profile and audience.
4. Create a loyal following by listening to what your followers have to say
Have a keen eye and ear for what your followers are commenting on your videos because often they will leave clues about what they want to and don’t want to see in your content. At the end of the day, all the content you create is for your audience so if you aren’t catering to what they want to see, the entire content creation process is futile.
5. Create a niche for your short video content and stick to it
Finding or creating a niche for your content is important because it gives a sense of purpose to your profile. Audiences will recognize you for the content niche you are creating and it will give you a higher likelihood of creating a loyal follower base. Do not spread yourself too thin by adopting many different themes of content because it will often lead to a loss of identity which will adversely affect the way people view you as a content creator.
Hope these tips will help you create some engaging short video content that gets a plethora of views and shares but don’t forget to be consistent in your content creation journey and be open to experimentation.
If you have any other tips that have helped you, please feel free to share them in the comments section below!
